It isn't just a gym. It's a club — built for people who treat their strength as something they carry for life.
Excellence lives in the details — the position of every rack, the light over every bench, the coffee at the end. Walk it yourself; tours run daily.
Machines you won't find anywhere else, every variation of every lift, and calibrated plates — laid out so nobody has to wait or work around anyone else.
A sprint lane down the middle of the floor, treadmills against daylight, rowers and bikes that hold calibration. Built for intervals, not scenery.
Six reformers, herringbone floor, arched mirrors and light you'd actually want to be seen in. Classes capped at six so a coach can still correct you — or book one-on-one for fully personal attention.
High-energy Zumba, mindful yoga and aerial yoga in silk hammocks — one room built to move between intensity and stillness.
Where the community actually happens. Proper coffee, a protein kitchen and a counter people stay at. Equipment attracts; culture retains.
Race-standard stations and coach-led pacing, for members training toward Hyrox or just training functionally.
From locker rooms to the placement of every dumbbell — excellence lives in the details.
People stay because of people. Equipment attracts. Culture retains.
Results come from showing up. Our service and design reflect the same discipline.
We don't just tell you what to do — we explain why. You'll leave smarter than you arrived.
We're not selling six-week transformations. We're helping you build habits that last decades.
Our Purpose
Fitness isn't punishment. It isn't a temporary challenge. It isn't something you do only to lose weight. Fitness is a lifelong investment in yourself.
Fitness should never feel lonely. Whether someone walks in on Day 1 or Year 10, everyone deserves to feel welcome. Our members aren't customers — they're part of the 1CONIC community. Success is celebrated together. Progress is respected. Everyone belongs.
Everything we build — from the equipment we choose to the coffee we serve, the classes we run and the people we hire — is designed to help members become stronger, healthier and more confident every single day.
To create India's most premium community-driven fitness club, where exceptional facilities, education and culture come together to inspire lifelong health.
To become India's most trusted premium fitness brand, setting a new benchmark for what members expect from a fitness club.
We're not selling six-week transformations, so our pricing rewards the members who stay. Every plan includes onboarding, locker and towel service.
Membership pricing will be published when our pre-sale goes live — check back soon.
Contact us
Tell us what you're looking for and a coach — not a salesperson — will get back to you within one working hour.